Brands We Know

Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on… More →

Can you believe Hershey's was not always a chocolate company? Milton Hershey only started to make this sweet treat as a coating for his already-popular caramels. But when he started to sell… More →

According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars' appeal? In this biography of a brand, growing readers will learn why the production of… More →

Plows in the 1830s were not suitable for sticky sod, so John Deere invented a smooth, steel plow that worked for many farmers. He continued to press on by creating his own company and… More →

What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the… More →

More than a hundred years ago, Kraft started with one man's desire to make cheese accessible and long lasting. After many experiments in his kitchen, James L. Kraft came up with processed… More →

The name "LEGO" comes from the Danish phrase for "play well." The company's popular toys have helped children to do just that. This title for inventive readers explores how a Danish family… More →

Did somebody say McDonald's? From its humble beginnings as a barbeque restaurant, McDonald's has established itself as a global giant with more than 35,000 restaurants worldwide. Find out… More →

Minecraft players have free reign of the spaces they build in, but they better stay alert during the night! Designed by Markus Persson, Minecraft has sold over 20 million computer games since More →

Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony… More →

Nearly fifty years ago, Reyn Guyer created the original Nerf ball. The lightweight toy appealed to many because it couldn't cause any damage! Since then, Nerf has blasted its way to becoming… More →

Netflix has played a role in making binge-watching a thing. Seventy percent of its users watch television series episode after episode after episode in one sitting! This children's book… More →