Brands We Know

Jeff Bezos, the founder and CEO of Amazon.com, started the internet company out of his garage in 1994. The company began as an online bookstore selling around one million titles. Since then,… More →

Though Apple was founded on April Fools' Day, this company doesn't kid around. From the start, Apple has delivered top-notch technology, including the iPod, iPad, MacBook Pro, and more. This… More →

According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars' appeal? In this biography of a brand, growing readers will learn why the production of… More →

Plows in the 1830s were not suitable for sticky sod, so John Deere invented a smooth, steel plow that worked for many farmers. He continued to press on by creating his own company and… More →

From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brand's most well-known characters. Eager… More →

What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the… More →

From the start, American Girl has cared about representing diversity with its dolls. Its original young girl dolls--Samantha, Kirsten, and Molly--were introduced at a time when it was… More →

Barbie is popular enough to be recognized by her first name alone. But does Barbie have a last name? In this book, fluent readers can find the answer to that question while discovering other… More →

Once a soft drink only served at soda fountains for 5 cents per glass, Coca-Cola can now be found anywhere. Who knew that one sparkling beverage could spark such a bright future for this high More →

The creators of Crayola changed the name of the game when they invented crayons in the early 1900s. With more than 100 colors available in crayon, marker, or colored-pencil form, the choices… More →

As the "Queen of Dairy", DQ captures the hearts and bellies of ice cream lovers worldwide. Dairy Queen began by selling soft serve ice cream cones with a curl on top. Soon, malts, shakes,… More →

Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to… More →