Editorial Review
Educator Review of Behind the Brand: Youtube
YouTube launched on February 14, 2005, and the first video was posted by Jawed Karim featuring him at the San Diego Zoo and it was 19 seconds long. Karim, along with Chad Hurley and Steve Chen decided to create YouTube because they felt that finding and sharing videos online was too cumbersome. YouTube grew very quickly and while that was exciting there were also problems such as the need for fast internet and more equipment to keep up with demand.
There were also problems around who had the right to host all the videos. The 3 founders then decided to sell YouTube to Google. This book will appeal to those who are interested in finding out about the history and development of YouTube and how, after it was purchased by Google it continued to grow and expand. The pictures and infographics are clear and concise and add depth to the text. This Behind the Brand Book is written to target a 4th-grade reading level, but with the graphics, I know younger readers will also enjoy exploring the books.
—Kim Moore